How Inform For Life products can benefit your patients and help promote your practice.

Inform For Life information sheets use professional color photos and succinct text to help explain effective methods for performing daily activities with minimal strain. Each topic is well researched, with explanations kept simple, to the point, and presented in both pictures and words. This makes them ideal for all your patients, even those with language or reading difficulties.

Inform For Life products can be used in a number of different ways, including both within your practice and for outside promotion. These include:

1) For patient education – This is the most common use for Inform For Life products. Patients now expect more from healthcare professionals than just treatment. Help improve your results and earn your patients’ respect by educating them on how to look after themselves between treatments without using up your valuable time on lengthy explanations. It can be frustrating to see how your patients undo all your fine work, almost from the moment they walk out of your office. They get in and out of their car awkwardly. They are careless with lifting objects. They push themselves to do the housework or gardening because “someone has to do it”. They return with the same injury again and again, eventually feeling that your treatment doesn’t work or is only for temporary relief. Help to overcome this by educating your patients with Inform For Life information sheets and you will discover that satisfied patients will return for your care and will refer family and friends to your progressive practice.

a. Your acute pain patients will appreciate the advice on biomechanics to help them function and help promote healing.

b. As well, an important part of rehabilitation is educating the patient in looking after their body with daily activities, or how to function with a reduced capacity where this is the case.

2) As a referral tool – Inform For Life products are a tangible way to demonstrate your knowledge, expertise, and the quality of your practice to your patients. They help to build trust between you and your patients, and meet patients’ wants and needs. There is room for you to place your stamp or label with your office contact details to keep your name in front of them.

a. Ideas to promote your practice from within your practice include:
b. Give a copy of a relevant topic to all new patients to help personalize your care;
c. Give a copy to patients or their guests who attend a Health Talk in your office;
d. Give out as a thank you for referral of family, friends or work colleagues;
e. Use with patient recalls;
f. Give to patients after they advance from acute care.

Ideas to promote your practice outside of your office include:
g. Give out when you do community talks on relevant topics;
h. Give to patients that are business owners or managers. You can ask to talk to their industry or workplace about healthcare topics;
i. Give or sell to occupational health & safety officers and business owners at local companies;

3) For patient recalls – Mail to patients who have not been into the clinic for some time with a simple note. “Joe, it has been a while since you have been in for a checkup. I recently read this sheet and thought of you and the work you do……”. This personalizes approach will leave a much greater impression on people.

4) Promotion to Specific Community Groups – Use the varied information sheet topics to give out at talks to specific interest groups, such as school groups (use the Backpacks safety), pregnant women (use Back Care during Pregnancy and Pregnancy Stretches), housewives (use the Handling Housework), drivers (use Vehicle Comfort), industry (use Lifting & Manual Handling, Setting up a Computer Workstation and Stretching sheets), Childcare centers (use Childcare and your Back), Most general groups such as service clubs (use Posture for Life) etc..

5) New Practices – Offer as a thank you for responding to an ad such as “come in for a free information sheet on staying well”. Do not wait for future patients to figure out that you are a knowledgeable, caring professional that puts their health first. Show them in a professional, ethical manner.

6) Other Professionals/Industry - Give copies to other professionals in your area, such as medical doctors, lawyers, occupational health and safety professionals, or company directors to build your credibility and image for future referrals. All can help promote your practice with minimal effort.

7) Sell to local businesses – become the source for quality occupational health and safety information for businesses in your community. Either sell to businesses or donate sheets with your clinic details stamped on them. Some Healthcare Professionals sell a package of information sheets with health promotion talks to local businesses.